So if you want to achieve the desired results, write your influencer outreach email from scratch,” says Marie Fincher, writer at GrabMyEssay. And those emails that work well for your competitors may not work for you. “Your company, your product, and your brand are 100% unique. If you use the same templates that other companies use, you won’t be able to draw attention to your brand. It might be tempting for you to use one of those standard templates. There are plenty of influencers outreach email templates on the web. And you will receive a referral code, that will allow you to earn 10% of every item sold Don’t Use Standard Email Templates You will get any dress from our site for free. You should craft a compelling offer like this instead: If you want to succeed, explain what exactly the influencer will get from collaboration. This information adds no value to an influencer. You can help us to increase reach by 10% and sales by 15%. So avoid adding such information to your influencer outreach email: Digital celebrities only care about what they will get from collaboration with your brand. Keep in mind that the influencer does not really care about what you will get from the partnership. Now I work at X Company, and I wonder whether you want to become an ambassador of our X brand. We have met once in Libreria Acqua Alta Di Frizzo Luigi in Venice.
If you have ever met an influencer in person, mention it in your email: Now I’m 100% sure that you are a perfect fit for our brand. Quigley, I participated in your Instagram workshop yesterday, and I was amazed by your bright personality. If you’ve participated in an event hosted by an influencer, mention this fact in your letter: I really like the way you communicate with your target audience! And it would be great if you use the same approach to deliver our brand message to our customers. Quigley, I’ve enjoyed reading your recent post, where you encourage your followers “to start” and “to create”. Show that you really like the content created by the influencer: You know the name of the influencer, so you should use it to your advantage.īesides, you can send more personalized emails in the following ways: You should start with a personalized subject line and personalized greeting. And when you write an influencer outreach email, you should take each and every opportunity to personalize your message. With emails, personalization is everything. Need more help with your influencer email marketing requests? Here are 23 email copywriting tips for your next influencer email. According to the research conducted by Campaign Monitor, the perfect length of email subject is 41 characters or 7 words. If you want to boost the open rate, try to use a shorter subject line. Requesting advice: “Hey Michael, I wanted to ask you a question about the recent marketing trend.”.
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Inviting an influencer to collaborate: “Melanie, you are the only fashion blogger, who knows how to wear this outfit with skinny jeans.”Īsking an influencer to promote a giveaway: Hi Sarah, your 350K followers will be happy to get these products for free. Here are a few examples of subject lines applicable to different situations: Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention.
If you want to make sure that an influencer will open your email, come up with a good subject line. And since digital celebrities are busy people, they do not read every email they get. Write a Catchy Subject Lineĭo you know how many emails influencers receive every day? Influencers receive dozens of emails daily. It will help you to craft an ideal influencer outreach email template and make an influencer want to work with you. Once you know the answers to these questions, it will be easier for you to articulate your ideas.
Know Your Goalsīefore you start writing an email, answer the following questions: In this article, you'll find tips on how to craft a perfect outreach email and start a partnership with the most influential digital celebrities in your niche. The only problem is that the top influencers are picky so it can be difficult to grab their attention. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. Statistics say that the ROI from influencer marketing is 11X bigger than ROI from traditional marketing.
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